The Genesis

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“Do not be afraid; our fate cannot be taken from us; it is a gift" ― Dante Alighieri, Inferno

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Grounded at home by the pandemic-effected national lockdown in 2020, creative professional Peali Dutta Gupta, the entrepreneur behind PealiDezine, which provides creative solutions for print and online media, refused to feel low or restless. Instead, she put her energies into strengthening the reiki and pranic healing skills she had acquired more than fifteen years ago, learning more about other alternative healing therapies, and meditating on the changes she knew the world would have to make when the lockdown ended.

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In the midst of her meditations, Peali received joyful news. One of the many young women she has made a habit of rescuing from poverty and stagnation had struck the ultimate blow for independence. A victim of domestic violence, the young woman, Meenu, had left the painful marriage that had kept her trapped and come to Peali, seeking a brighter future.

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That was when Peali understood what her meditations had been leading her to: gifts of consciousness in the form of chakra-opening and strengthening aromatherapy. Meenu’s strength had lighted a candle in the darkness the young woman had seemed destined to inhabit. Peali knew now that her job was to light many more such candles.

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With Meenu as her right hand woman and backed by her own experience as a reiki and pranic healing practitioner, Peali set about investigating the possibilities of spreading consciousness, inner strength and creativity via the seven aromas associated with the body’s seven energy chakras. Thus was born Praana – a store stocking little gifts of light, soul and consciousness.

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Within a day of Praana’s opening, Peali and Meenu had to work to restock the store – almost all the aroma candles had sold out. Encouraged, Peali has now grown her plans for Praana from a small home entrepreneurship to a larger social entrepreneurship that will provide employment, healing and hope to more victims of domestic violence like Meenu, while spreading the light and fragrances that summon positive energies in the wider world.  

                                           

~ Induced with good intentions ~